As the 10th most popular tourist destination in the world and attracting more than 38.6 million tourists in 2017, Turkey continues to present vast investment opportunities in both the established and newly-developing subsectors of the tourism industry.
With its favorable location, existing potential, mega projects, and ambitious targets set for 2023, the tourism sector continues to grow at a rate that outstrips its bed capacity. Even though there has been a surge of investments in the last several years, there is still ample room for new ventures. Eastern and Southeastern Anatolia both have untapped potential for culture tourism as well as the increasingly popular boutique hotel concept, which blends well with the characteristic nature, history, and culture of the regions.